This week I spoke with google analytics consultant, Emily Patterson, about Facebook advertising. Although Emily specializes in helping large non-profits like PBS, and The Better Business Bureau make smarter website decisions by leveraging data from Google Analytics. She’s also very experienced in using Facebook advertising to fill the top of your lead funnel. So today she tells us how membership site owners can get started using Facebook ads. Yes, we are related, but I asked her to be on the … [Read more...] about Facebook Advertising for Membership Site Owners
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The Pros and Cons of Working Online
In this episode, I spoke with freelancer and occasional digital nomad, Ashley Hunsberger. We discussed the biggest pros and cons of running a business online. During our conversation we talked about some of our favorite things (high on the list are freedom and flexibility) and also some of the not so desirable aspects of online work, such as the struggle to stay balanced and the feast or famine problem. Listen in to find out what you can expect as you develop your own membership site and start … [Read more...] about The Pros and Cons of Working Online
You can be your biggest obstacle when creating a membership site with Dr. Susan LaCombe
I've had the pleasure of knowing and working with Dr. Susan LaCombe for several years. She's a psychologist and therapist from Vancouver, BC who applies the theories of brain therapy in her work and online teaching. I don't pretend to understand the inner workings of her therapy work, but I am intimately familiar with her work as a pioneering membership site owner and marketing. She's the real deal. Susan has been using web technology for many years to help others throughout the world. … [Read more...] about You can be your biggest obstacle when creating a membership site with Dr. Susan LaCombe
Shopify is pulling the plug on their official WordPress plugin
I just heard that Shopify has decided to remove their official plugin from the WordPress plugin repository and stop supporting it as of June 30. They say that it's pretty old and becoming too difficult to support. But not to worry, they also say the best way to embed product links on your site is to create a Buy Button or embedded cart on their platform, then embed the button code on your site. … [Read more...] about Shopify is pulling the plug on their official WordPress plugin
Dave Jackson Discusses Using a Podcast to Support Your Membership Site
This week I am pleased to have Dave Jackson from The School of Podcasting as our guest. Dave has been podcasting longer than almost anyone in the business. In fact he was just putting the finishing touches on episode 563 of his School of Podcasting episode the day we spoke. Dave uses his highly informative School of Podcasting podcast to help drive business to his School of Podcasting membership site. In fact Dave says the school wouldn't exist without the show. Dave also explains how a … [Read more...] about Dave Jackson Discusses Using a Podcast to Support Your Membership Site
Introducing the Membership Site Straight Talk Podcast
I'm pleased to introduce my latest podcast called Membership Site Straight Talk. This is something I've been thinking about doing for years and finally decided this is the time. I've been developing and supporting membership sites and online courses for several years. Along the way I've met hundreds of very creative and dedicated entrepreneurs...pioneers really...who have been making subscription websites of all shapes and sizes while serving niches of all kinds. It's been a real … [Read more...] about Introducing the Membership Site Straight Talk Podcast
New WordPress – Lightroom plugin
This photo was uploaded during a video I recorded to demonstrate how to install the new WordPress - Lightroom plugin. I've been meaning to post it for a while so this was a good reason. If you're a Lightroom user with a WordPress site, check out this plugin. It's a real timesaver. Here's a link to the video on the Street Photography Magazine site. http://streetphotographymagazine.com/how-to-install-the-new-lightroom-wordpress-plugin I shot this at the Coco Beach Florida pier the day … [Read more...] about New WordPress – Lightroom plugin
Being Creative When You Don’t Have Time
Here's a video from writer Yuri Zalkow who certainly knows how to be creative when time is short. He's recently published a novel while holding down a full-time job and juggling family life. And he also finds time to create these cool videos.Although he talks about using Mac tools to streamline the writing writing process, his underlying message is to have a system and sharp tools. And that really applies to photography. Have a look. Writing a Novel … [Read more...] about Being Creative When You Don’t Have Time
How to size images for your web site
With so many WordPress themes including rotating image boxes and other cool display tools, there are many questions about how best to size images. I've had a rash of questions about the best way to size images for some of these odd sized boxes. So I made a video that shows you what to watch out for and the options you have for squeezing an otherwise normal image into an odd space. I neglected to mention in the video that it is best to make the image the exact size as the image box. … [Read more...] about How to size images for your web site