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Bob Patterson

Membership Site and Online Course Expert

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Facebook Advertising for Membership Site Owners

June 29, 2017 By Bob Patterson

Emily Patterson Google Analytics Expert

This week I spoke with google analytics consultant, Emily Patterson, about Facebook advertising. Although Emily specializes in helping large non-profits like PBS, and The Better Business Bureau make smarter website decisions by leveraging data from Google Analytics. She’s also very experienced in using Facebook advertising to fill the top of your lead funnel. So today she tells us how membership site owners can get started using Facebook ads. Yes, we are related, but I asked her to be on the … [Read more...] about Facebook Advertising for Membership Site Owners

Filed Under: podcast

The Pros and Cons of Working Online

June 10, 2017 By Bob Patterson

Ashley Hunsberger in Bolivia

In this episode, I spoke with freelancer and occasional digital nomad, Ashley Hunsberger. We discussed the biggest pros and cons of running a business online. During our conversation we talked about some of our favorite things (high on the list are freedom and flexibility) and also some of the not so desirable aspects of online work, such as the struggle to stay balanced and the feast or famine problem. Listen in to find out what you can expect as you develop your own membership site and start … [Read more...] about The Pros and Cons of Working Online

Filed Under: podcast

You can be your biggest obstacle when creating a membership site with Dr. Susan LaCombe

May 22, 2017 By Bob Patterson

Dr. Susan Lacombe - Shrink Lady

I've had the pleasure of knowing and working with Dr. Susan LaCombe for several years. She's a psychologist and therapist from Vancouver, BC who applies the theories of brain therapy in her work and online teaching. I don't pretend to understand the inner workings of her therapy work, but I am intimately familiar with her work as a pioneering membership site owner and marketing. She's the real deal. Susan has been using web technology for many years to help others throughout the world. … [Read more...] about You can be your biggest obstacle when creating a membership site with Dr. Susan LaCombe

Filed Under: podcast

Dave Jackson Discusses Using a Podcast to Support Your Membership Site

April 22, 2017 By Bob Patterson

Dave Jackson - School of Podcasting

This week I am pleased to have Dave Jackson from The School of Podcasting as our guest. Dave has been podcasting longer than almost anyone in the business. In fact he was just putting the finishing touches on episode 563 of his School of Podcasting episode the day we spoke. Dave uses his highly informative School of Podcasting podcast to help drive business to his School of Podcasting membership site. In fact Dave says the school wouldn't exist without the show. Dave also explains how a … [Read more...] about Dave Jackson Discusses Using a Podcast to Support Your Membership Site

Filed Under: podcast

Introducing the Membership Site Straight Talk Podcast

April 14, 2017 By Bob Patterson

Membership Site Straight Talk Podcast

I'm pleased to introduce my latest podcast called Membership Site Straight Talk.  This is something I've been thinking about doing for years and finally decided this is the time. I've been developing and supporting membership sites and online courses for several years.  Along the way I've met hundreds of very creative and dedicated entrepreneurs...pioneers really...who have been making subscription websites of all shapes and sizes while serving niches of all kinds. It's been a real … [Read more...] about Introducing the Membership Site Straight Talk Podcast

Filed Under: podcast


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